Vibhav Mishra

About Me

I'm a senior engineer specialising in marketing technology, data pipelines, and CDP/ESP/WSP/SSP integrations at scale. I've built and maintained event relay pipelines handling 8–10M+ events/day and APIs serving 25,000+ req/min across enterprise e-commerce and marketplace clients including Unilever, Transunion CIBIL, and Adani. Comfortable owning the full lifecycle — from architecture to delivery to incident response — in fast-moving, cross-functional environments.

Gurgaon, Haryana, India
Data Engineer @ WebEngage
vibhavmishraofficial@gmail.com
+91 75420 81827
Message me on WhatsApp

Experience

5+ years at WebEngage, growing from integration engineering into owning enterprise data architecture end to end.

Apr 2025 – Present

Data Engineer · WebEngage

  • Architecting data pipelines processing 8–10M+ events/day across AWS + GCP with sub-second ingestion latency.
  • Drove a 30% cloud cost reduction by migrating high-frequency workloads from AWS Lambda to EC2, eliminating cold-start issues.
  • Designing end-to-end real-time and batch data architecture integrating CDPs and data lakes with zero data loss guarantees.
  • Leading incident response and root-cause analysis for data integrity issues across distributed systems.
Apr 2023 – Mar 2025

Senior Software Engineer · Interim Engineering Lead, WebEngage

  • Designed and delivered a Shopify → WebEngage bi-directional sync pipeline powering personalised email, SMS, and push campaigns.
  • Built product feed pipelines for advertising platforms — analogous to Google Merchant Center / Meta Catalog — with automated refresh and error alerting.
  • Led CDP onboarding for enterprise clients: identity graph mapping, event schema alignment, and audience segmentation.
  • Implemented GTM-based server-side tag deployment, cutting integration go-live from weeks to days.
  • Built an event relay pipeline (Lambda + SQS) with fault-tolerant retries, improving data delivery reliability by 35%.
Jun 2021 – Mar 2023

Software Engineer · WebEngage

  • Built an in-house ETL platform (Node.js + Express) managing 30+ integration pipelines for Unilever, L'Oréal, and Adani.
  • Developed Python scripts for bulk transformation and historical backfills, hydrating CDP profiles for millions of user records during client migrations.
  • Built microservices integrating Zendesk, JIRA, and Rocketlane via Node.js and AWS Lambda.
  • Maintained ESP/WSP/SSP dispatch systems supporting millions of daily push, email, and in-app interactions.
2016 – 2020

B.Tech, Computer Science · MAKAUT, West Bengal

Skills

The stack I use to move data reliably from source systems into the platforms that run marketing at scale.

Languages

Python (pandas, boto3) · Node.js · JavaScript · TypeScript · SQL

MarTech & CDP

CDP Integrations · GTM & Server-Side Tagging · Web SDK Deployment · ESP/CRM Integrations · Audience Segmentation · Shopify Data Sync

Advertising Platforms

Product Feed Management (Merchant Center / Meta Catalog analogs) · Dynamic Product Ads · Catalog Sync · Paid Media Data Flows

Cloud & Infra

AWS (EC2, Lambda, SQS, S3) · GCP (BigQuery, Pub/Sub) · Docker · Kubernetes

Backend

Express.js · REST APIs · Microservices · Event-Driven Architecture · Webhooks

Observability

AWS CloudWatch · Grafana Loki · Log Aggregation · Distributed Tracing

Data

MongoDB · MySQL · BigQuery · ETL/ELT Pipelines · Event Schema Design · Data Quality Governance

Client-Facing

Enterprise Onboarding · POC Development · Cross-functional Stakeholder Delivery · Demo Engineering

Impact

Numbers from production systems I've architected and shipped.

8–10M+

Events processed per day across real-time and batch pipelines on AWS & GCP

25,000+

API requests per minute sustained across enterprise client pipelines

30%

Cloud cost reduction from migrating high-frequency workloads off Lambda

35%

Improvement in data delivery reliability via fault-tolerant retry & DLQ design

Trusted to build integrations for teams at · Unilever · Transunion CIBIL · Adani · L'Oréal

Let's Talk

Fastest way to reach me is WhatsApp — I usually reply within the day.

Chat with me on WhatsApp

vibhavmishraofficial@gmail.com

+91 75420 81827

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